Benefits
Sponsorship Opportunities
The NASCAR fan base, with its unparalleled brand loyalty, offers 50+ million opportunities for brand exposure.
A primary sponsor can expect prime logo placement on the race car, transporter, pit box, driver and crew uniform and more — creating tremendous potential for media impressions on television, radio, print and the Internet — in addition to in-person impressions at each venue, promotional events and in transit between venues.
Spokesperson
Our drivers can become the public “face” of your company, appearing in advertisements and promotional materials, at tradeshows and company events, meeting with employees and even while entertaining potential business partners.
Promotions
Driver and show car appearances are a tremendous draw, often becoming media events in and of themselves, especially when tied to a race media partner.
Community Relations
Race team sponsorship provides many opportunities to develop or advance existing community relations programs, leveraging the fan base to draw extra attention and media coverage.
Event Hospitality
Event hospitality offers a variety of opportunities to give employee incentives and demonstrate your company’s sense of “team” to existing and potential stakeholders, internal and external.