In the eyes of many, 2015 was an incredible years for professional motorsports. NASCAR received record ratings for their season finale, which saw a thrilling finish in which a legend retired and a driver took the title after missing several races due to injury. IndyCar saw a tremendous battle to the finish at both the Indy 500 and season finale, and sportscar racing saw some amazing triumphs from Porsche, Corvette, and beyond. Outside of convention, Global Rallycross continued to show its steady rise as one of motorsports’ most prominent and increasingly relevant forms to grab a new audience, and Formula E’s electric approach continues to show a strong, if small, foundation in the landscape.
However, the sport continues to face increasing challenges as both the business and advertising dynamic changes, here are the five questions facing the business of motorsport in 2016:
While NASCAR’s revised Chase format, implemented in 2014, has led many traditional fans of the sport to question the integrity of the championship, last Sunday’s season finale totaling an average of 7.64 million viewers made it the most watched fall NASCAR race in a decade.
Detractors will point out several factors that helped:
Could all of those factors contributed? Absolutely. Does it matter? Absolutely not.