Prior to NASCAR’s season finale at Homestead-Miami Speedway just over one week ago, series chairman and CEO Brian France stated that the sport was healthy despite continued declines in TV ratings and attendance. "... We are still very pleased with our position in sports. The audience isn't going away at all. It's sliding to different places, consuming in different ways."
When the ratings came in from the series’ nail-biting finale, the race actually saw a 25% dip from the previous year in overnight ratings, down to 3.32 from the previous year’s 4.41.
To put this in perspective, the NFL’s season-ending Super Bowl did a 46.6 in 2016, and this year’s World Series Game Seven achieved a 25.2.
At a reported $4.4 billion, the American-based Liberty Media has bought an 18.7% stake in to the holdings of Formula One, with an additional deal to close by Q1, 2017.
As a media-based group with ownership in Charter Communications, Sirius XM Radio, Live Nation Entertainment, and beyond, the message is very clear that Formula One remains a worldwide property with a lot of potential, and equally important many new opportunities to explore.
The fundamental question is, of course, why?