LOS ANGELES, Calif. (April 21, 2014)- Continuing their pursuit of new markets and embracing the digital age with a millennial audience, World Stage Racing’s recent visit to the NASCAR Sprint Cup Series’ Duck Commander 500 at Texas Motor Speedway provided a unique opportunity for a select series of students from the University of Southern California (USC). With World Stage holding a long-standing relationship with USC’s Marshall School of Business, a graduate program dedicated to entrepreneurship and innovation in a rapidly changing business environment, a unique opportunity with NASCAR’s Drive for Diversity program allowed the group to take a rare look behind the scenes of the nation’s most popular form of motorsport.
“We pride ourselves on inviting unique and fresh perspectives to the sport,” stated World Stage Racing’s Darryl Wong. “USC’s Marshall School of Business, particularly the Marshall Sports Business Institute, is renowned for its fresh thinking and ability to cultivate some of the most innovative minds in the sports business world. It was great to see so much enthusiasm among our group, especially from a circle who are fairly new to the sport. We can’t thank everyone at NASCAR and the Driver for Diversity program enough for their willingness to open their doors to us, they provided a level of access and insight that was refreshing for our team.”
With World Stage Racing specializing in the target-rich millennial demographic, with an emphasis on minorities, the team brought over a small group of students looking to see how NASCAR embraces the young minority and the resulting effect.
The NASCAR Sprint Cup Series. Vodafone McLaren Mercedes (formerly).
…and now, the Verizon IndyCar Series.
With the recent announcement of Verizon replacing IZOD as the title sponsor of the IndyCar series, the racing world was presented with a very positive note about IndyCar, and racing as a whole.
Verizon, long-time partnered with the Roger Penske family of companies, has been a slow but growing partner in the world of motorsports. Partnered with Roger Penske in 2009, Verizon’s trademark black with red streaks adorned the side of not only Penske’s prototype entry in the Rolex Sports Car Series, but also a part-time entry with the team’s third IndyCar entry as well as NASCAR Nationwide Series.
Over the next four years, starting in 2010, the on-track success of IndyCar driver Will Power pushed Verizon and Penske to focus their efforts on a full-season effort with the Australian driver, earning countless victories en route to three consecutive runner-up finishes, narrowly missing out on the driver’s title on every occasion.