For those who watched the Super Bowl, traditionally the highest rated sporting event of the year, Nissan’s presentation of their “With Dad” campaign sparked a large amount of conversation and buzz within the racing community.
While the merits of the commercial in and of itself is for another conversation, the topic widely missed by most of the motosports public is that of the existence of a Super Bowl ad altogether.
Running at 90 seconds, an ad-buy purchase of likely between $8-12mil, the key feature within the motorsport community was the commercial’s reveal of their highly touted GT-R LM Nismo prototype, which will compete at this year’s 24 Hours of Le Mans.
To repeat, Nissan paid Super Bowl prices for a sportscar program.
For fans of American sportscars, the growing divide between the TUDOR United SportsCar Championship and the Pirelli World Challenge has been the beckoning of a sort-of second Civil War in the world of professional sportscar.
Throughout 2000-2013, professional sportscar racing had long been divided between the two major sportscar series, the American Le Mans Series and Rolex Sports Car Championship. Running fairly similar cars, and both combining a season-long combination of endurance races and sprint races, the two-series split some of the more signature events in the sport: Daytona, Sebring, Watkins Glen, Petit Le Mans, etc.
When the two series became one in 2014, the long held divide in American sportscar was considered over, and fans rejoiced that alas there was only one premier championship.
Then the 2014 season continued.