Ford. Red Bull. Oakley. GoPro. Geico. Lucas Oil. Monster Energy Drink.
To see any of these brands associated with motorsports is no surprise. All are brands that emphasize the lifestyle that the sport brings: speed, adrenaline, precision…and of course making sure you’re insured.
To a large extent, you also see these brands cross-pollinate in different forms of motorsport: some in NASCAR, others in Formula One, while others can be seen at the local short tracks or branded among drivers around the world.
One sport, however, collects all of these venerable brands under one roof, and has successfully managed to do this for years: the AMA Monster Energy Supercross Championship.
Even though World Stage Racing is a business that emphasizes four wheel motorsports, there are a lot of lessons to be learned on why Supercross works for so many companies:
DAYTONA BEACH, Florida (January 3, 2014)- Wasting no time in the new year, World Stage Racing’s Brian Wong returns to the cockpit this weekend, taking part in a three-day test at Daytona International Speedway with one of Porsche’s more renowned operations, Magnus Racing.
Magnus Racing, the 2012 Rolex 24 at Daytona GT champions, is entering the all-new TUDOR United SportsCar Championship as one of the leading GTD-category teams. Having finished runner up in last year’s GRAND-AM Rolex Sports Car Series GT championship, and finishing as the top Porsche team at Daytona during the last two years, the team will be placing Wong behind the wheel for this weekend’s pre-race test.
“It’s a great opportunity to join Magnus Racing for the weekend,” stated Wong. “The team has a great reputation for not only their performance on the track, but they’re infamous for the way they present themselves. It will be great to get under their tent and see how they work, hopefully it will lead to bigger and better opportunities down the road.”